Latest updates about Bulk SMS industry

A2P SMS PRICE INCREASE - Bulk SMS prices increased PAN India by operators and approved by TRAI since 15th May 2018 due to challenges faced in the telecom sector.

POSTPAID TO PREPAID - Bulk SMS industry is moving from postpaid billing to prepaid billing due to various reasons and one of the main reason is the to stop fraudulent activities taking place due to some crime-minded consumers.

DELIVERY TO SUBMISSION - Bulk SMS Industry is moving towards Submission base services, instead of delivery based service. Some say the reason is aggregators to make more margin, some say the reason is to stop unethical practices has been used in Bulk SMS industry, some says it's due to Reliance Jio entered in the telecom domain and reduced margins of operators, result operators increased charges of Bulk SMS to make some margins.